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Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. Jagger rolled out in at least 3 stages, from roughly September to November of 2005, with the greatest impact occurring in October. Although not a traditional algorithm update, Google started allowing the same domain to appear multiple times on a SERP. Previously, domains were limited to 1-2 listings, or 1 listing with indented results. Responding to competition by major social sites, including Facebook and Twitter, Google launched the +1 button . Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.

Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries. Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a «refresh», impacting 1.3% of English queries. Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+).

Rank tracking tools and webmaster chatter suggested a significant update, with MozCast measuring 101°F, but no update was confirmed by Google. Some industry analysts suggested the changes were rolled back the next day and may have been temporary. While this update officially wrapped up at the end of November, most tracking sites showed a strong single-day spike (with MozCast hitting 101.7°F on November 17). The overlap with Black Friday sparked controversy in the SEO community. To combat spam and control outbound link quality, Google, Yahoo, and Microsoft collectively introduce the «nofollow» attribute.

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Google Allo was a mobile instant messaging app developed for Android and iOS to exchange messages, images, files, and videos. YouTube – Video service that allows users to freely upload videos and view others videos. Google Toolbar – For Microsoft Windows Internet Explorer and Firefox users. Google Toolbar add-on enables users using these browsers to have access to Google search and other Google features any time the browser is open.

Algorithm tracking tools and webmaster chatter showed heavy activity, but Google did not confirm an update. MozCast showed very high temperatures over a 3-day period, peaking on May 23. Ranking trackers and webmaster chatter registered a week of heavy flux (MozCast peaked at 95°F on July 16) that was later dubbed the «Maverick» update by the search community.

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